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The skills install from the GitHub repo contenthero-ai/skills, not from npm. The repo path is the identifier.

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Option 1: gh skill install (most portable)

With GitHub CLI v2.90+, this writes to the right directory for your agent automatically: 
gh skill install contenthero-ai/skills contenthero-generate
gh skill install contenthero-ai/skills contenthero-pipeline
gh skill install contenthero-ai/skills contenthero-brand

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Option 2: git clone

Clone into your agent’s skills directory.
HostDefault path
Claude Code~/.claude/skills/contenthero-skills
Cursor~/.cursor/skills/contenthero-skills
Codex~/.codex/skills/contenthero-skills
OpenClaw~/.openclaw/skills/contenthero-skills
git clone --depth 1 https://github.com/contenthero-ai/skills.git <install-path>
After cloning, the three skills are auto-discovered at contenthero-generate/SKILL.md, contenthero-pipeline/SKILL.md, and contenthero-brand/SKILL.md.

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Option 3: the paste-prompt one-liner

The casual path. Paste this to your agent and it installs and grounds itself: 
Read https://raw.githubusercontent.com/contenthero-ai/skills/main/INSTALL_FOR_AGENTS.md and follow it. Ask me for any API keys you need.
The agent fetches the install spec, wires a transport, grounds on your brand kit, and offers a free cost-preview smoke test.

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Authenticate

The skills pick up whichever transport is wired. Detected in order:
  1. MCP (OAuth) if ContentHero MCP tools are visible. Connect the hosted server (see MCP). No key handling.
  2. CLI (API key) otherwise. npm install -g @contenthero/cli then contenthero login.
Never paste your API key into an agent chat. Use contenthero login (browser-assisted) or the CONTENTHERO_API_KEY environment variable. The skill picks the key up from the CLI or the OAuth session.

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Update

cd <install-path> && git pull origin main
Or re-run gh skill install. Installed skills are a frozen snapshot, so they update only when you pull.