Skip to main content
The pipeline is the hero workflow. It takes a post from research to publication: ground it in your inspiration outliers and brand voice, draft on-brand copy in your own voice, produce the media, assemble the post, and schedule or publish.
Your agent drafts the copy, grounded in your real context (your outliers, brand voice, and past posts), and you approve it before anything goes live. ContentHero supplies the grounding and the method.

​
The five phases

1

Ground

Pull the context that makes a draft on-brand instead of generic:
  • list_outliers (scope with brandKitId) then get_inspiration_content on the top few, for hook archetype, structure, pacing, and CTA style.
  • get_brand_kit for tone, vocabulary, and banned words.
  • get_brand_account_performance for the user’s own top-performing posts.
  • search_brand_knowledge for the brand’s stance on the topic.
2

Draft (host LLM)

Synthesize a concept, hook, and caption that emulate the user’s proven patterns in the user’s own voice. The user’s own top posts win over a stated profile. Present the draft for approval. Do not invent copy that is not grounded.
3

Produce

Generate the media with the generate tools. A common chain is generate_image for the key frame, then its output id into generate_video as the start frame, grounded in the brand’s visual style.
4

Assemble

create_post with the approved caption, then add_post_asset for the media, then add_post_destination for each platform (format and connected account).
5

Publish

schedule_post for a future slot, or publish_post to go now, only after the user confirms destinations and timing.

​
Operations

​
Connected accounts

Posts publish to connected social accounts. List them with list_connected_accounts and pass the account into a destination. The encrypted credentials behind a connection are never exposed through the API; you reference an account by id.

​
Approval is mandatory

Never schedule or publish without explicit user approval of the final content. Reads and drafts are free; publishing is gated on a yes.