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How your brand gets smarter over time. The knowledge base is most valuable when it grows as you work.
1

Notice the moment

After a decision, a result, or a shared resource, your agent offers to remember it.
2

Add it

add_brand_knowledge with the right source: text for a lesson or decision, url or youtube for a resource, file or fileUrl for a document or media. Confirm first, and give it a clear title.
3

Confirm

Your agent tells you it is now searchable. Future Ground steps surface it via search_brand_knowledge.
Good moments to capture: a brand decision (“we learned short hooks outperform for us”), a competitor teardown (a URL), or a brand guidelines document (a file). Adding needs brandkit:write. Remove an item with remove_brand_knowledge on request. See Brand.