> ## Documentation Index
> Fetch the complete documentation index at: https://docs.contenthero.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ground the Workspace on a Brand

> Run this first. Resolve the active brand kit and cache it so every later recipe is on-brand.

The setup every other recipe assumes. It resolves which brand you are working as and caches it, so the pipeline and generate steps pick it up without re-asking.

<Steps>
  <Step title="Resolve the brand">
    `list_brand_kits` and pick the active one: the only one, the default, or ask the user which.
  </Step>

  <Step title="Read the voice">
    `get_brand_kit` and summarize the tone, key vocabulary, and any banned words back in a line.
  </Step>

  <Step title="Cache it">
    Write `active_brand_kit_id` (and any default avatar and connected accounts) to `.contenthero/context.md` at the workspace root.
  </Step>
</Steps>

Now the [pipeline](/cookbook/outlier-to-clip) and [caption](/cookbook/on-brand-caption) recipes pick the brand up without re-asking. Revalidate a cached id with a live read before any spend or publish.